Mental modelling is first and foremost a team & trust-building method. It is the process of aligning the internal maps that founders, developers, designers, and domain experts hold about the product, the users, the problem, and even about each other.
In user research, mental modelling is a psychological assessment, not just a consumer evaluation. Our method of mental modelling does not only show how users think in the present, but, through its depth and structure, also predicts how they’re likely to think, feel, and behave in the future.
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